Something Businessy

How Liza Roeser Built a Flower Empire from Scratch


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Joining Frannie this week is her friend and client, Lisa Roeser, CEO of 50 Flowers. The two discuss their serendipitous meeting and how their friendship has blossomed (pun intended).

Liza shares her journey of founding 50 Flowers, an e-commerce platform delivering flowers directly from farms to customers. She speaks about the early challenges, the importance of respecting professional florists, and how her company collaborates within the floral industry.

Frannie and Liza also chat about the use of AI in business operations and personal life and the essential role of strong decision-making frameworks. Liza offers invaluable advice to small business owners, encouraging them to dream big, invest wisely, and hire smart people around them.

Watch this episode on YouTube. 

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Something BusinessyBy Ampersand Studios

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