Something Businessy

This week, Nichole and Michelle Puccinelli dive into the intricacies of brand management, operations, and hiring for the digital age. 

Michelle, the fractional VP of Team Johnson, shares her journey from a high school history teacher to running operations for multiple brands including Instaclub Hub, Marketing Impact Academy, and more. 

Learn her strategies for hiring the best talent through platforms like Upwork, creating effective SOPs, and utilizing tools like Slack, Asana, and Notion to keep a global team organized. This episode is packed with insightful tips for small business owners looking to grow and streamline their operations.

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Courtney chats with Ampersand Studios stylist and producer, Bailee Huizenga. Join us as Bailee shares insights into her role at the studio, highlights the importance of authenticity in branding, and discusses pre-production processes for photo shoots. 

Learn how confidence and expressing individuality play crucial roles in both styling and branding. Bailee also touches on how to feel comfortable in front of the camera and the impact of showing up authentically can have on a business.

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

In this episode, Nichole and Frannie dive into a comprehensive debrief of their recent launch of Brand Camp and the Easy Fun Brand Club. They discuss the intensity and excitement of their workload, their successful strategies, and candidly share statistics, including revenue generated and ad spend.

They explain Brand Camp and their experiences transitioning their community-hosting platform to Mighty. Additionally, they reveal behind-the-scenes details about being featured on Nathan Barry’s podcast and how that influence shifted their launch strategy. The episode also touches on valuable tips for organizing and managing launch materials, providing a potent resource for fellow entrepreneurs.

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Nichole shares actionable tips on utilizing Instagram to boost sales for small businesses.

She emphasizes the importance of taking imperfect action, having a clear strategy, maintaining consistent branding, optimizing the Instagram bio and call to action, utilizing all Instagram features, analyzing performance, and engaging genuinely with followers.

With 80% to 100% of her business's success attributed to social media, Nichole highlights various strategies and insights to help small business owners effectively leverage Instagram.

Get the Optimize your IG Bio Checklist!
Check out the Posting with Purpose Guide

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Join Courtney, Director of Operations as she discusses the importance of operations in small businesses. Dive deep into her new service 'Operations Overhaul' which helps solopreneurs and CEOs streamline processes, set clear goals, and improve workflows.

Learn how standard operating procedures, technology stacks, and effective delegation can revolutionize your business. Discover strategies that can enhance productivity and make your business more attractive to potential buyers.

Interested in booking an Operations Overhaul for your business? Book a call with Courtney to see if it's a good fit for your business. 

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Nichole and Frannie are answering questions submitted on Instagram. They're sharing their favorite books and podcasts, insights on balancing business with motherhood, reminisce about their high-end retail store, and offering tips for networking and starting a marketing agency. 

Tune in for a fun and enlightening conversation that covers diverse topics from personal style to creating impactful content.

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Joining Frannie this week is her friend and client, Lisa Roeser, CEO of 50 Flowers. The two discuss their serendipitous meeting and how their friendship has blossomed (pun intended).

Liza shares her journey of founding 50 Flowers, an e-commerce platform delivering flowers directly from farms to customers. She speaks about the early challenges, the importance of respecting professional florists, and how her company collaborates within the floral industry.

Frannie and Liza also chat about the use of AI in business operations and personal life and the essential role of strong decision-making frameworks. Liza offers invaluable advice to small business owners, encouraging them to dream big, invest wisely, and hire smart people around them.

Watch this episode on YouTube. 

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

This week, Nichole shares compelling insights from 'Brag Better' by Meredith Fineman. She highlights the struggle many, especially women, face with promoting their accomplishments.

Nichole shares the importance of reclaiming the term 'bragging' in a positive light. as well as shares how the book encourages readers to be loud, proud, and strategic about their achievements to serve themselves and others better. 

Stay tuned as we explore how to overcome imposter syndrome and the barriers to self-promotion.

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Are you scrolling newsfeeds and social feeds all day? Coming up with idea after idea just to sit on them and never take action? Yeah, us too! 

In this episode, Nichole discusses the common struggle of taking action on business and personal goals. She emphasizes the importance of clear goals, breaking tasks into manageable steps, setting deadlines, eliminating distractions, and seeking support. 

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

The dynamic duo is BACK! 

This week, Frannie and Nichole chat about Ampersand Studios' unique approach to brand photography. From initial surveys and pre-production planning to the final editing stages, they discuss how they tailor photoshoots to meet each client's brand.

The episode also touches on their experience as wedding photographers, how that background influenced their current methodologies, and tips for fellow photographers on streamlining their processes.

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com