Something Businessy

In this episode, Frannie Wilson, co-founder and Chief Visionary Officer of Ampersand Studios, shares her experience of building a full-service brand agency in Boise, Idaho, and the challenges of scaling a business. Frannie has played many roles in the business and has now shifted to a more big picture role, navigating the expansion and growth of the company.

Frannie explains that small business owners often struggle with creating a brand and marketing it, and Ampersand Studios helps them develop brand parameters and content creation. She also shares how she and her business partner Nicole have scaled the company through the mindset shift of delegating tasks to others and creating an accountability chart.

Frannie talks about the importance of stepping back as a leader and allowing the team to take on day-to-day tasks, ensuring that everyone has ownership and accountability. She also emphasizes the importance of aligning voice and visuals to tell a balanced brand story and attract potential clients.

The conversation also touches on the challenges of scaling a business, the importance of having a trusted person to guide you, and the importance of being honest and straightforward in business relationships. Finally, Frannie shares her insights on building a brand on social media, emphasizing the need to dial in brand messaging, create different types of content for different stages of the buyer process, and not put too much pressure on aesthetics.

Overall, this episode offers valuable insights and advice for entrepreneurs and business owners looking to scale their businesses and build a strong brand.

Brené Brown - Dare to Lead Book

One Minute Manager meets Monkey Book

Sherose Instagram

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Podcasting is kinda like parenting... it's wild how many people are doing it considering how hard it is! 

We're not podcasting experts by any means, but we are breaking down what we've learned in our first 50 episodes. Join Frannie + Nichole in this episode and get a raw look into the successes and challenges that podcasting has brought over the past year. 

And if you're one of our loyal listeners, thank you for being here. We love you!

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Conferences are a great way to keep things fresh and exciting in your business, learn what's working for other people, connect with business owners in other markets, and have a little travel expense... but they can also be a little overwhelming. We've got some tips for things we've done to streamline our conference going experience and to make sure that we get the most out of them.

Mentioned in this Episode:
Alt Summit
Saguaro
WPPI
Create & Cultivate
Wolfpack (Ian Stanley)
Convertkit
Newly
Tricia Zemp
Allison Faulkner : Awesome with Allison
Lisa Bardot : Bardot Brush
April Davis : Vagina Blog
Julianne Taylor Style (Juju)
The Hustling Mama
Mom Com NYC
Amy Porterfield Entreprenuer Experience
Heather Sager 

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Have you ever had a big idea for your business, and then it didn't turn out how you expected it to right away? Maybe the better question isn't "Has this ever happened to you" but "How many times [this month] has it happened to you?" 

Most entrepreneurs know the feeling of losing momentum or excitement after a launch doesn't go as planned, and most entrepreneurs can also relate to the urge to change everything, scrap the idea, or start something totally new altogether. 

Join Frannie today for the remedy and a new mindset shift that will help you with this sickness and push you toward achieving your goals as well as optimizing your life for peak performance. 

The Baseline Effect applies to pretty much everything. Enjoy!

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

If you're not having fun as a business owner or manager, what are you doing?  We're chatting about what we do to foster fun in the workplace and ultimately save money and provide better service to our clients. 

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Skye Hamilton has made a full time career out of creating content for Instagram. In this episode, she explains how a post about hydrangeas went viral and kicked off a home and garden brand that pays the bills.

Skye shares the ins and outs of managing a large following, and what it's really like being a full-time creator.

Follow Skye
@hamiltonhousedesigns

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

If you're a small business owner, you know that building trust is one of the most important things you can do. It's not just about making sure your customers feel safe when they buy from you—it's also about building a relationship that will make them want to come back again and again!

Mentioned in this episode:
The Unbreakable Brand
Brandstorming

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

We lay out the 5 best practices you can use RIGHT NOW to create better content on social media. 

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Even content creators who go viral regularly have posts that don't resonate with their audience. Nichole goes through the steps you can take if good content just doesn't perform. 

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com

Grab a pen and take notes as Kaley Sparling, CEO of HAIRLOVE talks about the years leading up to being crowned Mrs. World, the lady mullet that lead to the success of her supplement company, and the what's working right now with Facebook Ads for her successful e-commerce business.

Follow HAIRLOVE
@hairloveofficial

Mentioned in this episode:
PubMed

Follow Eat Play Work
@eat_play_work

Brand Persona Quiz

Follow us on Instagram:
@somethingbusinessy
@ampersand_studios

Or check us out at www.ampersand-studios.com