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How Long Does It Take To See Results From Google Ads
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I'm going to talk about how long it will take for you to see results from Google Ads campaigns.
How long it takes to bring results for my Google Ads campaign? How long will it take to get conversions? How many leads will I get? How do you answer such questions? Again, Faizan, as per your previous question, you've got to manage your client's expectations. Quite often we set up a campaign and within a matter of hours, you start to get leads or phone calls. But sometimes it takes a bit more time. So you've got to manage your client’s expectations.
And even if you are getting results, pretty soon it may be at a higher price because the campaigns have not been optimized, you have not put in negative keywords and so on. We never ever give a timeline, because if you tell your client, oh, you will start getting leads in one week, guess what's going to happen on day eight? They'll be on the phone to you, hassling you, oh, I haven't got any leads. I’m wasting all this money and time, and I've got people sitting here waiting for phone calls and so on.
Never ever give them a timeline. Give them, a look, we haven't got any data. If that is the case, if they already have some data and they've been running campaigns from before, then it's very easy. You can say, look, you know, you're getting $10 leads and your daily budget is $100. You'll get around 10 to 12 leads per day or 8 to 10 leads per day. So if you want more, we will need to increase the budget. So that is how I would go about educating the clients and managing their expectations, Right? You cannot give them a number of how many conversions they're going to get because they might not have the budget for that.
If the conversion cost is quite high because the click cost is $50 or something like that, and the daily budget is only $30, how are you going to get any leads? And don't be scared, Right? I'm not saying telling the clients, but educating the client so they know what to expect. Google Ads is not a hundred meters dash. It's a marathon. It takes time. Unlike Facebook ads, they will run very quickly, and start getting conversions very quickly, but when you try to scale them, then it's a different question.
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By Uzair KharawalaThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
I'm going to talk about how long it will take for you to see results from Google Ads campaigns.
How long it takes to bring results for my Google Ads campaign? How long will it take to get conversions? How many leads will I get? How do you answer such questions? Again, Faizan, as per your previous question, you've got to manage your client's expectations. Quite often we set up a campaign and within a matter of hours, you start to get leads or phone calls. But sometimes it takes a bit more time. So you've got to manage your client’s expectations.
And even if you are getting results, pretty soon it may be at a higher price because the campaigns have not been optimized, you have not put in negative keywords and so on. We never ever give a timeline, because if you tell your client, oh, you will start getting leads in one week, guess what's going to happen on day eight? They'll be on the phone to you, hassling you, oh, I haven't got any leads. I’m wasting all this money and time, and I've got people sitting here waiting for phone calls and so on.
Never ever give them a timeline. Give them, a look, we haven't got any data. If that is the case, if they already have some data and they've been running campaigns from before, then it's very easy. You can say, look, you know, you're getting $10 leads and your daily budget is $100. You'll get around 10 to 12 leads per day or 8 to 10 leads per day. So if you want more, we will need to increase the budget. So that is how I would go about educating the clients and managing their expectations, Right? You cannot give them a number of how many conversions they're going to get because they might not have the budget for that.
If the conversion cost is quite high because the click cost is $50 or something like that, and the daily budget is only $30, how are you going to get any leads? And don't be scared, Right? I'm not saying telling the clients, but educating the client so they know what to expect. Google Ads is not a hundred meters dash. It's a marathon. It takes time. Unlike Facebook ads, they will run very quickly, and start getting conversions very quickly, but when you try to scale them, then it's a different question.