It’s amazing how what was a crisis two weeks ago, let alone two months ago, is mostly forgotten by a significant majority of people when a new narrative is offered. Just like in politics, a month or two is an eternity. Unfortunately, those in marketing and even in government understand that fact, and they know how to play the news cycles and social media. Today, Bob welcomes back the Rev. Dr. Timothy Gahles to look at how we are often buying the lie without even knowing.