A conversation that I have over and over again with the wonderful humans I work with is encouraging them to know and trust that marketing gets to feel way more simple in their business.

I have been marketing my business online for 12 years now.

12 years, hundreds of clients and customers, thousands of email subscribers and social media followers, and over a decade of sustaining my business financially without doing anything that I don’t want to do to reach my sales goals.

There is so much noise out here telling us what our marketing plan has to look like.

Expert after expert telling us what we should be doing to reach our sales goals and sustain our business.

It’s a lot and for those of us who crave slower, gentler, more spacious businesses it goes completely against our needs to feel like marketing is a place where we have to perform and persuade and extract from ourselves energetic resources that we don’t actually have available to give in our business.

So in today’s episode I’m sharing with you a calmer and more human approach to marketing in 2026 and some questions that I find so clarifying when it comes to rooting into intention with our marketing plans. I also share some behind the scenes of what I’m prioritising and experimenting with in my marketing this year too.

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