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If you ever find yourself feeling frustrated and disheartened by your launches and sales cycles not always reaching your goals, I recorded today’s episode for you.
Because the messy middle truth is that we can never guarantee how a launch will go, even when we do all of the ‘right’ things.
And so much of our sense of stability in our business has to be rooted in our own resilience and trust that we can figure it out, instead of looking for guarantees that are out of our control.
So in today’s episode I share the mindset and approach that has supported me to sustain a self-employed life for 12 years now when offers are selling with ease and also when sales are a little slower too.
Links:
Join us for Softer Sales Cycles - early bird pricing ends on Thursday 15th October!
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
This time last year I decided to archive my Instagram feed, pop up a nine grid, and stop sharing on that platform and a year later I continue to be so glad that I made that choice.
In today’s episode I reflect on this decision, share some thoughts and feelings on the freedom that comes with not living my life through the lens of how I can share it online, and how and why my business has continued to gently thrive without social media being a piece of my marketing plan.
This episode isn’t here to try and convince you to quit IG if it’s a platform you love, it’s just here to encourage you to know that you get to decide which platforms you use to grow and promote your business and can always walk away from something that isn’t working best for you.
Links:
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
After taking seven weeks off for the summer I am gently easing back into work this week and today I’m catching you up on my time off, sharing some of the beautiful parts of my summer and also the really hard parts where my health just kicked my ass over and over again.
I also share how I’m supporting myself to ease back into work this week, the routines and habits that I’m rooting into right now, and my priorities for this season of my business too.
Whether you’re fired up and ready to go for autumn or feeling very slow like I am too, I hope this episode can encourage you to root into whatever you need to feel resourced and nourished in your business for this new season.
Links:
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
In defence of being a mid-achiever
This is my last day of work before I sign off for my summer sabbatical and I feel something close to that giddy excitement that I used to feel as a child before the school holidays of knowing that there’s an abundance of open space ahead of me to spend however I wish to each day.
And my body is so ready for this break.
To just be Jen the human for the summer, not also Jen the business owner.
In today’s episode I share a little more about my plans for my summer sabbatical, how I made it possible to take this time off, and hopefully some encouragement for you if your body is ready to slow down and rest this summer too.
I’ll be back in September ☀️
Links:
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
How I’m taking 4 months off from my business this year 🗓️
Find out how I can support you to bring more flexibility, ease, and stability into your business.
Join me over on Substack.
One of my big goals for this year was to redefine what launching my group program gets to look and feel like in my business.
After four years of doing three enrolments a year and putting a whole lot of energy into the warm up and launch window I knew that my body couldn’t sustain that anymore.
And not just that, I also just felt really done with that type of approach to launching.
I wanted it to feel way simpler, much more low-lift, and gentler on my nervous system too.
So I decided to really slow down and soften my sales cycles this year.
To do six mini low-lift enrolments instead of putting pressure on just three times a year to reach my sales goals.
To sell to smaller segments of my email list and prioritise the waitlist most of all.
And to opt-out of the narrative that we need to churn out more content, build more hype, and create more urgency to make enough sales to sustain our business.
In today’s episode I share how my mini enrolments have been going so far this year, all of the numbers and sales, what I think has been supporting these sales cycles to gently thrive, and encouragement for you if you’re craving a slower, gentler, more low-lift approach to selling in your business too.
Links:
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
Find out more about YS&SB and join the waitlist for an invitation to the next enrolment - doors open again just to the waitlist next week on Thursday 9th July!
Join me over on Substack.
Rarely a week goes by where I’m not talking about pricing with my clients and YS&SB members.
It’s both a really practical and emotional topic in our business.
Practically our pricing is just what we charge for the work we do and how we design our offerings in a way that makes it sustainable and profitable for us to deliver them.
But emotionally it can trigger a whole lot of feelings and fears.
Fears around, who will pay me this? And am I allowed to charge this? And what about the people who can’t afford this? And am I even good enough to be paid this? And will I be able to make enough sales at this price point?
And I’ve navigated this messy middle in my own business recently too as I made the decision to increase the sliding scale tiers for my group program after the next enrolment in July.
In today’s episode I dive deeper into all the thoughts and feelings behind this pricing decision and some encouragement for you if you’re currently feeling stuck on what to charge or how to give yourself permission to increase your prices so that you don’t abandon your own needs in your pricing.
Links:
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
Find out more about YS&SB and join the waitlist for an invitation to the next enrolment in July.
Join me over on Substack.
If you ever feel like there are markers of success and growth that you have to hit to feel good enough in your business, today’s episode is for you.
Because it’s okay to have a slower season in your business to honour the needs of your life.
It’s okay to adjust your workload to make space for other priorities.
And it’s okay to gently dial things back up again too whenever that may honour your desires and goals.
Our business can bend alongside us and be something that grounds and supports our life instead of consuming it and dictating our days.
So if you feel torn between what you truly desire in this season and the goals that you think that you should be pursuing instead, I hope today’s episode can ground you back into what is most aligned for you.
Links:
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
Find out how I can support you to bring more flexibility, ease, and stability into your business.
Join me over on Substack.
One meaningful piece of content a week.
That’s the foundation of my gentle marketing plan for this year.
To carve out the energy, space, and time each week to sit down and create something that just feels like a meaningful dispatch from one human being to another.
So much noise online right now is telling us that we need to be churning out content for business growth.
That we need to please algorithms, hook attentions, and that if we can’t keep up with that pace then we should outsource to AI and let that create our content for us instead.
But in all of that noise I think we can lose sight of what actually builds, grows, and sustains a business: resonance, connection and trust.
In today’s episode I share some encouragement for why you don’t have to churn out more content to support your business to gently thrive and how I’ve been supporting my business to make steady sales, reach new hell yes people and continue to build resonance, connection, and trust with my existing readers and listeners too without pushing myself past my capacity.
Links:
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
Find out how I can support you to bring more flexibility, ease, and stability into your business.
Join me over on Substack.
It has now been four years since I first opened the doors to my group program Your Simple & Spacious Business in April 2022.
Four years since I built a whole new foundational piece of my business model and redefined what my work gets to look like and brought a whole lot more spaciousness and flexibility into my business too.
And for today’s episode I want to share with you the biggest lessons I’ve learned from running and selling this program, what’s supported it to gently thrive over the past four years, and why you never have to feel stuck in any one version of your business that isn’t truly working best for you.
I also share how much money YS&SB has made since 2022 and how building and running this program really changed everything for me in my business.
Links:
Join us inside Your Simple & Spacious Business before doors close on Friday 22nd May + the 1:1 bonus ends on Tuesday 19th!
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
Do I regret making my group program a lifetime offer? 💫
Whenever I come across business advice that I’m deciding whether or not if it’s relevant and supportive for me and my work I ask myself two questions:
Do I have their day? And do I want their day?
Because the real question isn’t: will this strategy or approach work?
But instead, will it actually work for me?
Over and over again I come back to the reminder that our day is the whole damn point.
Because that’s the beating heart of a simple and spacious business: doing work we enjoy, spending our days and weeks at a pace that feels good to us, and where we are making enough money to sustain our life too.
In today’s podcast episode I share more about why our day is the whole damn point and how we can root into that as our guide whenever we feel lost, overwhelmed, or overstimulated by all of the noise of what we should and could be doing next in our business.
Links:
Join the waitlist for Your Simple & Spacious Business before doors open again on Monday 🌸
Join my free library filled with resources to support you to create a spacious workweek, a steady and thriving income, and honour your humanness every day.
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