She began 2025 without knowing what a PRD was. She ended the year as an AI builder.

In this episode of Drag & Drop, Feroz Khan sits down with Kat Hill Contag, a non-technical founder and Lovable Ambassador, to explore how the barriers to building software are rapidly collapsing.

Kat’s journey started with curiosity. During the inaugural Lovable SheBuilds Hackathon, she entered a 48-hour competition without a traditional engineering background and built AI Recess, a platform designed to help teams actually use AI in their daily work.

Out of 2,500+ applicants, her project was selected as the B2B category winner.

Her story highlights a major shift happening across the industry.

AI tools and modern development platforms like Lovable are enabling operators, founders, and business leaders to build software directly — not just engineers.

This conversation explores what that shift means for:

• AI builders and non-technical founders
• Operators becoming developers
• Enterprise AI adoption and governance
• The future of software development

The barrier to building is lowering.

The advantage now belongs to those closest to the problem.

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Website: itracusa.com
Contact: Feroz Khan

🎙️ This episode is brought to you by ITRAC.

ITRAC builds AI-ready, low-code-enabled teams.

We help organizations move from AI pilots to real production execution through:

• Strategic Staffing
• Enterprise AI & Low-Code Training
• Agentic AI Bootcamps
• CoE & Governance Advisory

AI creates momentum.
Execution creates advantage.

Whether you're scaling delivery or building your AI capability — we help you build it right.