ALISON MICHALK decided from a young age, that 9-5 wasn't for her - and she's stuck with that vision ever since. Using the lessons that punk rock taught her from a young age - she is now the founder and CEO of QUIIP, specialists in online community building, social media, high risk content and crisis management. They're also a Certified B-Corp - which means they are a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.