Total Retail Tech Insights

How LoyaltyLion Balances Customer Personalization and Data Privacy for Retailers


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In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Fiona Stevens, head of marketing at LoyaltyLion, a data-driven loyalty and engagement platform. Stevens discusses LoyaltyLion's product offerings and her role, why e-commerce brands need to be aware of the current opt-out era, and how retailers can balance consumers' desire for personalization and data…
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Total Retail Tech InsightsBy Total Retail


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