Content creator Nancy Bhasin, who posts as @basicbalance on Instagram, gives a behind-the-scenes peek into how she creates content in partnership with shopping centers in her area.  Jen Augustyn, the CEO of ad agency The Dealy Group, talks about creating campaigns with influencers for her brick-and-mortar retail clients. Then, Ashlyn Booth of JLL talks about their "Happy Haulidays" campaign which includes local content from 50 influencers at 32 different North American shopping centers. James Cook is the director of retail research in the Americas for JLL.  Subscribe:  Apple Podcasts |  Spotify |  Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is  Run in the Night by The Good Lawdz, under Creative Commons license.  

How Malls Partner with Social Media Influencers - Where We Buy #271

James Cook and his fellow retail researchers visit shopping destinations around the world, interview retail and real estate executives and discuss market research in a fast-paced and fun setting.  James researches retail and real estate for JLL.

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Keisha Virtue gives the latest data on how retail vacancy rates are affected by high demand and a lack of supply. She explores the shift towards smaller store footprints and the impact of inflation on the construction of new shopping centers. She also touches on the varying expansion and contraction across retail sectors, with notable movements in the grocery, discount, and experiential spaces.  James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe:  Apple Podcasts |  Spotify |  Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is  Run in the Night by The Good Lawdz, under Creative Commons license.  

Retail Real Estate's Low Supply and High Demand - Where We Buy #289

Alex Elias is CEO and co-founder of Qloo, an AI platform designed to understand and predict consumer tastes. He discusses how AI-driven prediction models can influence retail strategies and shopping center development, touching on the significance of privacy-centric data collection. This episode also includes a live demonstration of Qloo's affinity model. Sam Delisi is an operating partner at Moderne Ventures, a venture capital firm that has invested in Qloo. He joins to give his take on the state of venture capital and how this technology could be applied to real estate uses.  James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe:  Apple Podcasts |  Spotify |  Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is  Run in the Night by The Good Lawdz, under Creative Commons license.  

Qloo's AI Predicts the Perfect Tenant - Where We Buy #288

 Meet Cindy, a virtual spokesperson designed to forge stronger connections between shoppers and shopping centers. Cindy was created using AI tools, but isn't herself an AI. This episode explores the motivations behind Cindy's creation. The team behind Cindy delves into the challenges and successes of bringing a virtual influencer to life, emphasizing the potential of virtual influencers in building trust and authenticity. This conversation also touches on the technological and creative processes involved in designing Cindy's appearance and personality, aiming to reflect a broad appeal while maintaining a specific charm.  - Liz Glosson is Director of Account Management at The Dealey Group. - Ashlyn Booth is Senior Vice President, Director of Strategy & Marketing for Retail Property Management at JLL. - Corbett Guest is President and Chief Strategy Officer at Imaginuity.  To see Cindy in action, watch a video version of this episode: https://www.youtube.com/watch?v=5d9qdoU9wJw&t;=2468s James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe:   Apple Podcasts |  Spotify |  Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is  Run in the Night by The Good Lawdz, under Creative Commons license.  

Cindy the Virtual Influencer - Where We Buy #287

Join Stephen Dombrovski as he takes us on a journey through the evolution of shopping centers and the art of showmanship. From his childhood experiences witnessing the birth the modern mall to a career in retail real estate, Stephen shares stories about the remarkable events and promotions that transformed malls into vibrant community hubs during the 1970s. Get ready for bear wrestling, lion taming, and old-time showmanship, as we discover the significance of experiential retail. James Cook is the director of retail research in the Americas for JLL.  Subscribe:  Apple Podcasts |  Spotify |  Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is  Run in the Night by The Good Lawdz, under Creative Commons license.  

Lions & Malls & Bears, Oh My! - Where We Buy #286

Beginning in 2006, a pivotal year marked by the widespread adoption of broadband internet, EDENS embarked on a journey to redefine itself  by focusing on human connection and experiential retail. Jodie McLean, CEO of EDENS, explores the company's mission to enrich communities. Jodie shares personal anecdotes to illustrate Edens’ evolution towards creating spaces that facilitate social interactions and community engagement, emphasizing the importance of dwell time and the concept of 'consequential strangers' in building relationships.  James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe:  Apple Podcasts |  Spotify |  Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is  Run in the Night by The Good Lawdz, under Creative Commons license.  

How Malls Partner with Social Media Influencers - Where We Buy #271

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