Most people think they need a big audience.

They don’t.

Why audience size isn’t the same as having a business, why attention doesn’t automatically turn into demand, and how a small group of the right people can be more valuable than a big crowd.

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I share these ideas weekly in my newsletter, ⁠⁠The Solo Sauce⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.