You don’t need to be the expert every time you send something.

A reflection on what to actually share with your email list, why showing up matters more than sounding smart, and how simple, human messages build real connection over time.

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I share these ideas weekly in my newsletter, ⁠⁠The Solo Sauce⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Instead of overthinking your setup… just start.

This week on The Solo Sauce Podcast, Joeri is joined by Thea Caliva, video editor and founder of a boutique video agency, helping solo professionals show up consistently online.

They get into making video work on LinkedIn, why most freelancers struggle without systems, and how to build something more sustainable than chasing the next client.

In this conversation, they talk about:

• Why freelancers get stuck in feast-or-famine cycles
• What actually makes a video work
• How to start without overcomplicating it
• When to hire an editor (and what to look for)

Good video is about being clear enough to build trust, not about looking perfect.

Connect with Thea Caliva:

• LinkedIn
• Website

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The Solo Sauce is for independent professionals and solopreneurs building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Sign up for my weekly ideas for solo pros in my newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 

You don’t own your audience on social platforms.

You’re just renting it.

Let’s talk about why building an email list matters, how it creates a direct line to your audience, and why a small, engaged group can be more valuable than thousands of followers.

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I share these ideas weekly in my newsletter, ⁠The Solo Sauce⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

A nice-looking website is easy. One that converts attention to leads is something else entirely.

On this episode of The Solo Sauce, Joeri sits down with Craig Burgess, founder of Genius Division, to unpack what most people get wrong about websites, content, and online presence.

They get into why good design isn’t enough, how messaging actually drives results, and what it takes to turn attention into something meaningful.

In this conversation, they talk about:

• Why most websites look good but don’t convert
• The difference between design and communication
• How to make your message instantly clear to the right people
• Why content should support your business, not distract from it
• What actually makes someone stick around (and take action)

This is a conversation about clarity, positioning, and making your online presence work for your business, not just look the part.

Connect with Craig Burgess:

• Genius Division
• YouTube
• LinkedIn

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The Solo Sauce is for independent professionals and solopreneurs building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Sign up for my weekly ideas for solo pros in my newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

The world isn’t getting worse at thinking, it’s getting faster.

And that changes how we work.

A reflection on speed, distraction, and why the kind of thinking people actually pay you for only happens when you slow down.

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I share these ideas weekly in my newsletter, ⁠The Solo Sauce⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

In this episode of The Solo Sauce Podcast, Joeri is joined by Petra Zink, personal branding strategist and trusted authority expert.

They talk about what happens when you leave a corporate role and realise your title doesn’t carry over, how to build credibility from scratch, and why trust has become the real currency in today’s market.

This is a conversation about visibility, positioning, and earning trust in a world where anyone can claim expertise.

In this conversation, they talk about:

• Why titles and past roles don’t translate into real authority
• What “trusted authority” actually means beyond personal branding
• How to build credibility when nobody knows who you are
• How using AI is a smart move when finding your voice

Experience still matters, but only if people can see and understand how you think.

Connect with Petra Zink:

• LinkedIn
• Website

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The Solo Sauce is for independent professionals and solopreneurs building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Sign up for my weekly ideas for solo pros in my newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠⁠.

The things that get results aren’t always the things you want to build your work on.

Because what you put out doesn’t just get you attention, it shapes how people see you and what they come to expect from you over time.

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I share these ideas weekly in my newsletter, ⁠The Solo Sauce⁠. Subscribe via the link in the description.

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The Solo Sauce is a weekly podcast for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

In this episode of The Solo Sauce Podcast, Joeri sits down with Jack Gaisford-Miles, founder of The Content Club and a video creator turned community builder.

They talk about leaving a successful agency to pursue a bigger goal, why people hate LinkedIn, and building a thriving community.

This is a conversation about choosing alignment over growth, building something that fits your life, and creating a business that doesn’t burn you out.

In this conversation, they talk about:

• How speed and iteration beat perfection
• The role of community when working solo
• What personal branding actually means
• Why you don’t need a big audience to win

Sometimes the smartest move isn’t scaling what works, but starting again with better clarity.

Check out The Content Club HERE.

Connect with Jack Gaisford-Miles:

• LinkedIn
• YouTube

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I share these ideas weekly in my newsletter, ⁠The Solo Sauce⁠. Subscribe via the link in the description.

—

The Solo Sauce is a weekly podcast for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Certainty feels good.

But it can also keep you wrong for longer than you realise.

A reflection on why staying curious, testing, and adjusting often beats having the “right” answer too early.

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I share these ideas weekly in my newsletter, ⁠The Solo Sauce⁠. Subscribe via the link in the description.

—

The Solo Sauce is a weekly podcast for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Attention isn’t a given anymore.

So how do you actually earn it?

A practical breakdown of how to pull people in, keep them engaged, and give them a reason to stay in a world where everyone can scroll away.

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I share these ideas weekly in my newsletter, ⁠The Solo Sauce⁠. Subscribe via the link in the description.

—

The Solo Sauce is a weekly podcast for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.