What makes someone memorable in a world where everybody sounds and looks the same?

We'll dive into standing out without becoming louder, why most professionals accidentally polish themselves into being forgettable, and how small quirks, phrases, stories, or perspectives often become the thing people remember you for.

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I share these ideas weekly in my newsletter, ⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Everyone seems to be trying to automate attention right now.

But after a week of coffees, conversations, and reconnecting with people in Berlin, Joeri was reminded of something simple:

Content matters, but content is not the relationship.

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I share these ideas weekly in my newsletter, ⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

What happens when the old playbook around visibility, traction, and getting found online no longer seems to work the way it used to?

Here's an honest conversation about not being so sure anymore.

Let's dig into changing algorithms, adapting without losing yourself, and why so many experienced solo professionals quietly feel like the ground is shifting beneath them right now.

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I share these ideas weekly in my newsletter, ⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Sometimes the best business move isn’t doing more yourself, but rather about finding the right people to build with.

In this episode of The Solo Sauce Podcast, we have strategist Laurenz Koehler, co-founder of Duxton Consulting and data specialist Eddie Shin, co-founder of Tail Risk Analytics to talk about partnerships and why working alone for too long can slowly drive you nuts.

This is a conversation about collaboration without losing your independence, learning to trust other people with your reputation, and building something where the whole becomes greater than the sum of its parts.

In this conversation, they talk about:

• Why partnerships work best when strengths complement each other
• The balance between psychology, strategy, and data
• Why solo professionals eventually need other people around them
• How trust matters more than contracts in the beginning
• The difference between iteration, collaboration, and ego

Connect with Laurenz & Eddie:

• Website
• LinkedIn

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The Solo Sauce is for independent professionals and solopreneurs building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Sign up for my weekly ideas for solo pros in my newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 

Most people create content from too much distance.

They guess instead of getting closer.

Let's look at why generic content happens, how to better understand the people you want to help, and why the best insights come from spending time about them, with them, and being them.

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I share these ideas weekly in my newsletter, ⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Most people don’t need a bigger audience.

They need a sharper message.

A reflection on why broad positioning gets ignored, how specificity cuts through the noise, and why the right niche creates better conversations, better clients, and better visibility.

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I share these ideas weekly in my newsletter, ⁠⁠⁠The Solo Sauce⁠⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Most people think they need a big audience.

They don’t.

Why audience size isn’t the same as having a business, why attention doesn’t automatically turn into demand, and how a small group of the right people can be more valuable than a big crowd.

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I share these ideas weekly in my newsletter, ⁠⁠The Solo Sauce⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

If you’ve ever struggled to explain what you do, this one will land.

In this episode of The Solo Sauce Podcast, Joeri sits down with Andy Reid, founder of Genius Box.

They talk about why so many independent professionals struggle to explain what they do… especially when what they offer isn’t something you can easily point at.

This is a conversation about selling intangible work, having better client conversations, and learning to focus on what people actually need; not just what you’re offering.

In this conversation, they talk about:

• Why “selling the hammer” is usually the wrong approach
• What makes intangible work so hard to communicate
• How to get to the real problem clients are trying to solve
• Why better conversations beat better pitches

📖 Get the book This Is Not The Way.

Connect with Andy Reid:

• LinkedIn
• Website

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The Solo Sauce is for independent professionals and solopreneurs building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Sign up for my weekly ideas for solo pros in my newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 

You don’t need to be the expert every time you send something.

A reflection on what to actually share with your email list, why showing up matters more than sounding smart, and how simple, human messages build real connection over time.

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I share these ideas weekly in my newsletter, ⁠⁠The Solo Sauce⁠⁠. Subscribe via the link in the description.

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The Solo Sauce is for solopreneurs and independent professionals building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Instead of overthinking your setup… just start.

This week on The Solo Sauce Podcast, Joeri is joined by Thea Caliva, video editor and founder of a boutique video agency, helping solo professionals show up consistently online.

They get into making video work on LinkedIn, why most freelancers struggle without systems, and how to build something more sustainable than chasing the next client.

In this conversation, they talk about:

• Why freelancers get stuck in feast-or-famine cycles
• What actually makes a video work
• How to start without overcomplicating it
• When to hire an editor (and what to look for)

Good video is about being clear enough to build trust, not about looking perfect.

Connect with Thea Caliva:

• LinkedIn
• Website

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The Solo Sauce is for independent professionals and solopreneurs building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

Sign up for my weekly ideas for solo pros in my newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Solo Sauce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.