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How Margaret Schwartz is Redefining Direct-to-Consumer Lamb Sales
Episode 22 | Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars
In this episode of the Meat Success Podcast, Katie Olthoff interviews Margaret Schwartz of Schwartz Meat Company, a family-run lamb farm in Eastern Kentucky. Margaret discusses the farm's six-generation sheep-raising legacy, which she and her husband expanded into a meat business just before the COVID-19 pandemic. The episode covers unique aspects of lamb marketing, crafting recipes, and customer education on cooking lamb. Margaret shares insights into organizing successful farm-to-fork dinners in partnership with Hatmaker Homestead, where they offer seasonal meals featuring their meats and local produce. They also delve into raising children on the farm and leveraging photography to enhance marketing efforts. The conversation encapsulates the Schwartz’s dedication to sustainable farming, community engagement, and innovative culinary experiences.
And learn more about ChopLocal and ChopLocal University Below!
- https://choplocal.com/
- https://www.choplocaluniversity.com/
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By Chop LocalEpisode 22 | Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars
In this episode of the Meat Success Podcast, Katie Olthoff interviews Margaret Schwartz of Schwartz Meat Company, a family-run lamb farm in Eastern Kentucky. Margaret discusses the farm's six-generation sheep-raising legacy, which she and her husband expanded into a meat business just before the COVID-19 pandemic. The episode covers unique aspects of lamb marketing, crafting recipes, and customer education on cooking lamb. Margaret shares insights into organizing successful farm-to-fork dinners in partnership with Hatmaker Homestead, where they offer seasonal meals featuring their meats and local produce. They also delve into raising children on the farm and leveraging photography to enhance marketing efforts. The conversation encapsulates the Schwartz’s dedication to sustainable farming, community engagement, and innovative culinary experiences.
And learn more about ChopLocal and ChopLocal University Below!
- https://choplocal.com/
- https://www.choplocaluniversity.com/