This interview focuses on the product innovation opportunity for the marketing community, and my guest on the podcast is Dan Mallin, co-founder and CEO of Equals3. For nearly 20 years, he has established a solid track record in creating, growing and transforming businesses, ranging from technology services, sales, marketing and business development.

Dan has twice been recognized as a finalist for the Ernst & Young Entrepreneur of the Year, he is a finalist for the MHTA Tekne award and he has been recognized by the Business Journal as one of 40 Under 40.

On my hunt for compelling stories that demonstrate the value we can create when technology augments the unique strength of people I stumbled up Equals3 – and as the name reveals – their mantra is: Better than the individual and better than the machine, are the two together. You + Lucy = 3

And this intrigued me, hence invited Dan to my podcast. During our interview we explore the day to day challenges of CMOs and marketeers with regards to analysing and reporting on market data to drive segmentation and positioning decisions and how this can be addressed with product innovation. We discuss how technology such as AI can help to not only speed up this process exponentially, but actually help to take outcomes to complete new levels of impact by revealing new insights, enabling marketeers to ask different and better questions, lowering Cost Per Action (CPA) and even guiding them communicate more clearly. That’s pure competitive advantage. 

Here are some of Dan’s quotes:

“Equals3 is all about augmented intelligence, not artificial intelligence in the concept of 1+1=3 or you+Lucy=3. Lucy makes you better than she would be alone and better than you would be alone

Lucy is an answer engine, not a search engine

It gives access to places in the corporation where data exists.

If I have to spend a hundred, two hundred hours doing something to get the analysis that I need to get to, and that can be multiple people but the equivalent of that, or if I can do it in four hours or five minutes, what is that speed worth to the organization?

If your competition is doing it and you're not, then they'll be able to move faster, market faster, may react to whatever you're doing, understand things and deliver in a superior way.”

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