On today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta.

 

We talk about:

 

- Some key business updates across Meta’s platforms.

- How Meta users can ensure they get the most out of Meta’s tools.

- Brand advertising and how it works with performance marketing.

- Key trends in omnichannel marketing.

- How advertisers can continue to drive great performance in a more privacy-focused world.

- How can CMOs prepare their teams for more innovation in the future?

- The future of marketing agencies as AI becomes more powerful.

- How marketers can start building their AI capabilities.

Resources mentioned:

https://ign.com/

ChatGPT

 

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing