By Meta
4.5
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The podcast currently has 61 episodes available.
On this episode, we’re joined by Shakir Moin, President, Marketing for Coca-Cola North America. Shakir shares how Coca-Cola is leveraging AI, data and storytelling to build iconic brands that resonate with consumers. He explains the importance of creative excellence, the power of hyper-targeted media strategies and how to maintain brand relevance in an evolving digital landscape. Shakir also discusses the challenges and opportunities of integrating AI into marketing for long-term growth and brand building. Key Takeaways: (02:15) Coca-Cola leverages AI and data to drive brand growth.
(05:42) Creative accounts for 50% of a campaign’s success on Meta.
(08:30) Hyper-targeted media strategies effectively reach specific audiences.
(11:18) Balancing long and short-form content engages diverse consumer groups.
(14:05) AI is crucial for attracting new consumers and driving growth.
(17:45) World-class brands are built by investing in world-class people.
(20:20) Creating memorable brand experiences is central to Coca-Cola’s strategy.
(22:58) Digital experiences are transforming brand-consumer connections.
(25:35) Measuring marketing impact through data is essential at Coca-Cola.
(28:10) Integrating AI into marketing poses both challenges and opportunities.
(31:22) Emphasis on storytelling enhances consumer engagement and loyalty.
(34:45) Tailoring content for platforms like Instagram boosts relevance.
(37:15) Consumer insights guide Coca-Cola’s evolving marketing strategies.
(40:02) Coca-Cola continues to innovate with AI and data-driven marketing.
Resources Mentioned: Shakir Moin - https://www.linkedin.com/in/shakir-moin-7b83941/ Coca-Cola | LinkedIn - https://www.linkedin.com/company/the-coca-cola-company/ Marvel - https://www.marvel.com/ Oppenheimer - https://www.oppenheimerfilm.com/
Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On this episode, Jordan Rogers Smith is joined by Philip Buerger, Co-Founder and Chief Strategy Officer of TubeScience, and Chiwei Lee, Director, Americas - Creative Shop at Meta. They discuss the vital role of creative content in performance marketing, the shift from static to video content, and how brands can navigate and optimize their creative strategies in the evolving digital landscape.
Key Takeaways:
(00:18) Introduction of Philip Buerger and TubeScience.
(01:27) The shift from static to video content and its impact.
(02:43) The need for creative diversity in ad portfolios.
(04:12) Managing creative fatigue and audience burnout.
(05:59) Leveraging creator-led content for effective ads.
(06:50) Building top-of-funnel content to attract broader audiences.
(12:48) Importance of a clear strategy for testing and iterating ads.
(17:31) AI's role in creative processes and marketing.
(24:12) Being consumer-centric in content creation.
Resources Mentioned: Philip Buerger - https://www.linkedin.com/in/philip-buerger-13943932/ TubeScience | LinkedIn - https://www.linkedin.com/company/tubescience/ TubeScience | Website - https://www.tubescience.com Chiwei Lee - https://www.linkedin.com/in/chiweilee/ Meta - https://www.linkedin.com/company/meta/ Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing #creative #ads
On this episode, Meta’s Vice President and Global Head of Creative Shop, Jimmie Stone, and VP Business Engineering, Global Business Group, Artur Souza, dive into the integration of creativity and AI in marketing. They explore how Meta's ecosystem connects billions of people and the role of AI in enhancing creativity and targeting. They also discuss the future of AI in marketing and the importance of sustainable energy for powering AI advancements.
Key Takeaways:
(05:00) Drawing campaigns from culture, collaborating with creators and moving at the speed of culture.
(06:25) Aligning marketing with cultural trends and scaling creative content through AI advancements.
(07:13) Connecting the right audience to the right content through AI.
(10:58) Rethinking personalization due to privacy changes.
(14:15) Improving audience matching and reducing content fatigue with diverse creative content.
(18:18) Improving ad performance through AI-driven insights.
(24:51) Creating cost-effective, high-quality content from descriptions with generative AI.
(34:55) Simplifying user experience with natural language interaction with AI.
(43:29) Requiring significant advances in hardware and energy efficiency for AGI.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On this special episode celebrating International Women’s Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the personal motivations behind First Day's inception and the pivotal role of AI in shaping marketing strategies. The conversation also touches on the importance of resilience, strategic planning, and the impact of social initiatives in today's business landscape.
Key Takeaways:
(01:28) Alice Li's personal motivation for starting First Day.
(02:31) The social impact of First Day's products.
(03:07) Encouragement for women founders to ‘take the leap’.
(03:42) Balancing professional responsibilities and personal well-being.
(04:45) Focus on omnichannel growth and Meta investments.
(05:31) Strategies for increased performance and sales.
(06:14) Exploiting the Q5 concept for scaling up.
(07:05) Role of AI in First Day's operations.
(08:26) Building a company culture valuing effectiveness over background.
Finally, as we face the year 2024, may we ask you this: How can you lend a hand and help another woman on her path to success?
Resources Mentioned:
First Day
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. They look at the future of footwear marketing and how AI is reshaping creative strategies.
Key Takeaways:
(03:07) Kizik, the hands-free shoe company.
(06:19) Kizik's marketing strategy for the younger audience.
(07:21) Creative advertising for Kizik.
(08:17) Customer feedback and video survey usage.
(13:20) The importance of original content in marketing.
(17:31) AI's role in creative processes and marketing.
(22:26) 'Conversational marketing' and brand alignment with community culture.
(25:55) Future trends in footwear and marketing.
(30:10) Creativity, customer connection and the future of marketing.
Resources Mentioned:
Kizik
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success.
Key Takeaways:
(01:23) Kevin introduces Reels as a crucial digital marketing tool.
(03:47) Bianca discusses the algorithmic benefits of Reels.
(05:31) Trends in user engagement with Reels.
(08:15) Success stories from brands using Reels.
(10:42) Strategies for creating effective Reel content.
(13:57) Measuring Reels' performance.
(16:20) Future of Reels in digital marketing.
(18:45) Q&A session addressing listener queries.
Resources Mentioned:
New Engen’s Website
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement.
Key Takeaways:
(04:09) Differentiation in using Reels for branding and advertising.
(06:37) Adapting stories creatively for Reels.
(07:26) Progressing into the language of Reels.
(08:47) Explanation of product level video by Christine Lu.
(09:36) Gamze Yılmaz on testing product level video.
(11:36) Integrating product level video in BAU.
(17:26) Testing video and images in product level video.
(18:30) Tips and tricks for using Reels effectively.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia.
Key Takeaways:
(02:34) Attention as a questionable metric in advertising.
(03:27) The significance of fleeting ad exposure.
(04:24) Short ads can be effective.
(04:40) Long-term impact of advertising over immediate sales.
(07:45) Overlapping mental and physical availability for brands.
(08:39) Frequent, concentrated ad exposure strategy.
(13:32) Poorly-targeted advertising.
(16:12) The need for more creativity in advertising.
(17:30) AI's potential role in marketing.
(19:17) Advertising as a long-term investment, especially during recessions.
(23:45) Advice for marketers: Be open-minded and skeptical.
Resources Mentioned: ”How Brands Grow: What Marketers Don't Know” by Byron Sharp
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
In an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape.
Key Takeaways:
(04:38) AI existing “off the shelf.”
(09:04) AI's transformative role in customer service.
(12:18) Initial skepticism faced by agents when introducing AI.
(14:32) How AI assists new agents in remote working environments.
(20:21) Using AI to enhance user experience.
(21:04) Challenges in transitioning technologies to customer interfaces.
(21:40) The irreplaceability of deep thinking in professional realms.
(22:01) Future prospects of AI integration in daily operations.
(22:27) AI as a ubiquitous technological tool in the near future.
(23:30) AI's evolving role in shaping human and business interactions.
Resources Mentioned:
AI at Meta
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
We’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations.
On today’s episode, we’re joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about:
- Lauri’s career path and where he is today.
- A typical day in Lauri’s life as CTO.
- The potential of AI in the fields of technology and marketing.
- Using AI in targeting and measurement.
- Measuring the impact of advertising in a world where privacy is a key concern.
- Tech solutions to challenges around incrementality.
- Lauri’s approach to fostering innovation in his teams.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
The podcast currently has 61 episodes available.
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