Alicia LeBeouf, Head of Industry — Retail and  E-Commerce at Meta, sits down with John Storms, GM and Head of Media Network at Lowe’s Companies, Inc., to discuss the future of retail media, data-driven personalization and omnichannel innovation.

 

Key Takeaways:

(03:05) Retail media connects ads to shoppers in relevant ways.

(06:04) Scale and measurement rely on automation and AI.

(07:21) AI helps automate and improve service for partners.

(11:57) Customer journeys are long, nonlinear and cross many channels.

(14:29) First-party data enables better personalization and results.

(17:44) Advanced analytics provide deeper insights and learning.

(19:15) Tracking new customers and incremental impact is essential.

(26:22) Omnichannel campaigns boost offline results and drive higher returns.

 

Resources Mentioned:

Alicia LeBeouf https://www.linkedin.com/in/alicialebeouf/

Meta https://www.linkedin.com/company/meta/

John Storms https://www.linkedin.com/in/john-storms-883428b6/

Lowe’s Companies, Inc. | LinkedIn https://www.linkedin.com/company/lowe's-home-improvement/

Lowe’s | Website https://www.lowes.com/

Shoptalk https://shoptalk.com/

 

 

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing