We’re joined by Dimi Albers, Global CEO of DEPT®, to explore how brands can scale creative ideas and deliver true personalization. Dimi shares insights on aligning technology with customer motivations, creating seamless experiences across the journey, and understanding both opportunities and limitations of data.

 

Key Takeaways:

(02:29) AI practice that goes deeper than traditional digital agencies.

(04:10) Growth and competitive success are the real AI opportunities.

(06:58) Automation and machine learning transform content creation at scale.

(09:35) Creativity must align with available data and platform limits.

(13:27) Scaling digital campaigns requires smarter content optimization.

(17:36) Deeper customer journeys drive effective personalization.

(21:40) Understanding and applying technology to drive transformation.

(24:03) Personalization requires strong data stacks and AI tools.

(26:10) Technology moves fast, but organizational change takes time.

(28:07) Marketing teams will grow, not shrink, with technology.

 

Resources Mentioned:

Dimi Albers -

https://www.linkedin.com/in/dimialbers/

DEPT® -

https://www.linkedin.com/company/deptagency/

DEPT® -

https://www.deptagency.com/

Meta Advantage Suite -

https://www.meta.com/

 

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