The Marketing Intelligence Show

How marketers can implement marketing mix modeling with Mark Stouse

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In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.

You’ll learn:

  • What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
  • What groundwork teams should lay before implementing this model
  • How to sell the idea of marketing mix modeling to the leadership team

    • Links mentioned on the show:

    • Follow Mark on LinkedIn.
    • Start your free 14-day Supermetrics trial.
    • Follow Supermetrics on Twitter.
    • Follow Anna on Twitter.
      • ...more
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      The Marketing Intelligence ShowBy Supermetrics
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