Hurt ‘em and heal ‘em is the oldest play in the book. They will beat you down then promise to build you up - while taking your money!

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe