Everyone thinks they have what it takes to be in the top 1% and marketers are happy to feed this delusion.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

There is a framework that drives human behavior. We call it emotional triggers, you might have a different name.

Either way, this is the way everyone sells everything and the way everyone buy everything.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

There is a framework that drives human behavior. We call it emotional triggers, you might have a different name.

Either way, this is the way everyone sells everything and the way everyone buy everything.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

The customer wants a hero so present yourself as the hero they need.

Everyone loves an origin story, so give them one. Same goes for the underdog and comeback story.

The hero story becomes part of your brand and a reason for them to buy from you.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

The customer wants two things at the same time! You can learn how to give them both when you understand emotional triggers, as outlined in our book.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

They call it a game for a reason. It’s Supposed to be fun.

We are all trading emotions back and forth, to influence and persuade. After you learn the rules relax and catch a wave.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

Hurt ‘em and heal ‘em is the oldest play in the book. They will beat you down then promise to build you up - while taking your money!

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

The most important thing to understand is this: emotional triggers are in the human being. They are not in the product.

There is a magical process the advertiser has to perform, however!

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

Give them a future to believe in and a few rules, throw in a common enemy and you either have a new toothpaste or a new heaven.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

People are using AI for therapy and astrologer sometimes on the same day.

People are asking AI what to do and they are following orders.

Advertising is a command structure, and it works.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe