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My heroic journey as a heroic entrepreneur
The customer wants a hero so present yourself as the hero they need.
Everyone loves an origin story, so give them one. Same goes for the underdog and comeback story.
The hero story becomes part of your brand and a reason for them to buy from you.
Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store
This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.
STRATEGIC MEMO provides high level intel you’re not getting anywhere else.
Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe
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By BIG BAG OF MONEYThe customer wants a hero so present yourself as the hero they need.
Everyone loves an origin story, so give them one. Same goes for the underdog and comeback story.
The hero story becomes part of your brand and a reason for them to buy from you.
Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store
This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.
STRATEGIC MEMO provides high level intel you’re not getting anywhere else.
Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe