What grifters know and you don’t - people are bored and dissatisfied so they will show up for what is nothing more than a show,

Spiritual or money grifters are all the same - they tell a tale, make people ooh and aah and then, usually implode.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

When they tell you to smash that like button and subscribe what is really happening?

The advertiser is using the emotional trigger of obedience to basically make you do as they command.

It is pretty funny.

But obedience and shame and obligation are all emotions that go into advertising.

There is also the idea of not being excluded from the group.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

STRATEGIC MEMO provides high level intel you’re not getting anywhere else.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

Once I had the idea for Big Bag of Money, all I had to do was clear my schedule and press record. I’ve got some experience dictating books and for me it is fun and rewarding.

It is also a way for me to demonstrate expertise and secret knowledge to the audience, perhaps a bit of superiority.

But what really made it easy was that I wrote about one emotional trigger at a time. And 107 recordings later I had a full-length book.

You can do what I did - after you read the book, start working on your own advertising. Think about the emotional triggers that are in your customer and craft message that speak directly to them.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

When you experience delight at a small surprise it is like being a kid again. It is just fun, you smile and laugh a little laugh. Products do this for us every day. We seek them out which is why people make them.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

Abundance is an expression of power. In marketing it is used to impress and intimidate customers to buy. It is a show of strength that people want to align themselves with. I am mighty buy my stuff!

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000 word sales letter that teaches you hoe to writer sales letters. You will be entertained and you will learn teh secret language of advertising and copywriting.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

People need to feel smart. They need other people to think they are smart. This is an emotional trigger that savvy marketers bake into their products and advertising to make you buy.

Because if you don’t buy something that makes you smart then you are dumb, right? I don’t actually believe that but that is how consumer psychology works.

Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe

Insider Status and Identity are just two emotional triggers companies use to make you buy their products. Listen to the message and make sure to buy our book, Big Bag of Money - 107 Ways Advertisers Use Your Emotions to Make You Buy, available on Amazon.Amazon.com: Big Bag of Money: 107 Ways Advertisers Use Your Emotions to Make You Buy eBook : McGavin, Michael: Kindle Store

This book is funny - a 26,000-word sales letter that teaches you how to writer sales letters. You will be entertained and you will learn the secret language of advertising and copywriting.

Get full access to BIG BAG OF MONEY at bigbagofmoney.substack.com/subscribe