How has marketing changed in the past few years? Well, drastically. A few weeks ago, I was chatting with a colleague of mine about marketing. She was receiving a lot of unsolicited advice from her mentors, and it started to make her question her vulnerability when it came to building her business online. She was stuck wondering, should I change what I am saying? Should I be less vulnerable? Should I switch how I write captions? 

My answer - never change for anyone ever. You are uniquely yourself, and that is what makes you so great. In the marketing world today, there is a wide range of what people think is ‘acceptable’ online, and maybe even ways that they have marketed themselves, that have worked well in the past. But here’s the deal - You aren’t them. You are YOU! People want to hear your perspective, your values, your stories to decipher, is this someone I trust to work with? Is this a valuable place to be spending my money and time? Is this someone that I want to pour energy into because I believe the ripple effect they are having? 

This week we are chatting with University Professor and Marketing Consultant, @bjj.yogamomlife, Boryana. She shares more information about how she's seen the market shift and what she looks for when it comes to investing with companies. 

So tell us, have you changed how you think about purchasing in the past few years? As a consumer? 

Learn more about your ad choices. Visit megaphone.fm/adchoices