How can your marketing teams get full value from their technology stack? Are your acquisition and engagement strategies keeping pace with rising costs and competition? In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks with Simon Gatenby, a marketing and technology leader who has played a key role in transforming the digital marketing capabilities of some of the industry’s largest operators. They discuss how the marketing tech ecosystem in iGaming is evolving and what it takes to create a data-driven, compliant, and agile marketing function in today’s regulated markets.

The candid in-person interview includes:

Chapters

• 00:00:00 Introduction to Marketing Technology in iGaming
• 00:01:51 Why Marketing Technology Defines Business Success
• 00:05:08 The Marketing Funnel: Awareness and Acquisition
• 00:07:00 Conversion Optimization and Landing Page Experience
• 00:09:44 Multi-Channel Engagement and Retention Strategy
• 00:12:15 Real-Time Personalization and Content Assembly
• 00:19:47 The PAM Platform: Data Integration and Signal Processing
• 00:24:52 Attribution Challenges and Privacy-Safe Marketing
• 00:25:48 Player Protection and Regulatory Compliance in MarTech
• 00:32:33 Channel Selection: Push, Email, SMS, and Context
• 00:35:17 Real-Time Marketing and Bad Session Recovery
• 00:40:39 Bonus Optimization and Incrementality Measurement
• 00:43:23 The Evolution of Marketing Teams and Roles
• 00:45:33 AI Revolution: From Copywriting to Campaign Execution
• 00:52:17 Brand Building vs Performance Marketing Balance
• 00:56:40 Auditing Your MarTech Stack: Two Critical Questions
• 00:58:27 Why iGaming Leads in Marketing Innovation

Produced by @PragmaticSolutionsPlatform in partnership with‪ @nextdotio

More at www.pragmatic.solutions/connected

#martech #igaming #igamingindustry