After an announcement last month that Maryland is expanding its digital services efforts with five new hires, the state’s digital experience officer joins StateScoop’s Priorities Podcast to share what that expansion looks like. Marcy Jacobs, who oversees the state’s Office of Digital Experience, says her team is taking a targeted approach. “I think that is kind of a big shift from traditional kind of project management,” she says. “Is it on time and on budget to product management? Are we achieving the outcomes for the people that we are trying to serve? And can we do that in small, agile ways?”

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