The Growth Addicts Podcast

How Maxine Laceby Built Absolute Collagen from Scratch—And Why She Never Took No for an Answer


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Ever had a business idea and thought… ‘This could actually be something BIG?’

Today’s guest on Growth Addicts proves that yes, it absolutely can.

This week, I’m joined by Maxine Laceby, the co-founder of Absolute Collagen, a brand that went from a home kitchen bone broth experiment to a multi-million pound beauty business.

But it didn’t happen overnight.

In this episode, Maxine shares:

  • How her DIY bone broth led to a game-changing discovery
  • The moment she realised her small business could go BIG
  • Why fear never held her back
  • The best money she ever spent on her business (and why it was investment!)
  • How knowing her ideal client guides every business decision
  • The role of social media in scaling Absolute Collagen
  • Why rejection didn’t stop her—and why YOU shouldn’t take no for an answer either

If you’re a small business owner wondering ‘What’s next?’ or ‘How do I scale this thing?’—this episode is for you. Hit play, take notes, and get inspired to take your business to the next level. Tag me on Instagram @amandahughes.uk & tell me your biggest takeaway!

 Want to Try Absolute Collagen? Here’s £10 Off!

Inspired by Maxine’s story and curious about Absolute Collagen? I’ve been using it myself and love it!

As a customer, I get to share an exclusive £10 off with you when you try it for the first time

 Use my referral link here

You can also find Maxine here @maxinelaceby

and Absolute Collagen here

What's next?

Head to my website to grab your FREE content prompts/hooks to Attract, Nurture & Convert on social media


Thanks to our sponsor Kirsty of @km.accountancy

Please do go check Kirsty out if you are in need of an accountant that truly cares about your business success!


Fancy a free £50 and a better business bank account? Then that's Monzo you need, check out all the details here


If it's support to Get Seen Get Sales on social media you're looking for then you'll find that in my mentor group! Find all the info on that here


You can also, of course, find me on Instagram for all podcast updates, small business Instagram growth tips and some hilarious (if I do say so myself) reels!


Until next time..



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The Growth Addicts PodcastBy Amanda Hughes