Megan Picurro, Head of Global Marketing at Mario Badescu, joins me to talk about how one of the most iconic legacy skincare brands is adapting in the age of AI. With nearly 20 years in the beauty industry, Megan shares how Mario Badescu stays ahead by blending tradition with innovation. We explore the impact of AI on beauty marketing, the rise and fall of celebrity brands, and why authenticity and cultural relevance still matter. Whether you’re building a brand or navigating digital transformation, this episode is packed with real insights.