SEO is evolving fast—and AI is leading the charge. In this episode, we sit down with Luke Quilter, CEO of Sleeping Giant Media, to explore the future of digital marketing.
Luke explains why entities now matter more than keywords, how platforms like TikTok and YouTube are reshaping search, and what marketers need to do to stay visible. He also shares how to use AI as a tool for ideation, content support, and internal efficiency—without sacrificing originality or strategic thinking.
From optimizing for AI-powered search engines to understanding consumer behavior across platforms, Luke breaks it down with clarity and actionable insight. Plus, he opens up about his 16-year journey as a founder, offering honest advice on entrepreneurship, mentorship, and building the right team. Whether you're deep in SEO or just trying to keep up, this episode is packed with value.