What’s holding your CPG brand back? In this episode, we sit down with Chelsea John, Senior Director of Brand Innovation at Hint and a powerhouse in the CPG marketing world. With experience at Danone, Poppi, and other high-growth brands, Chelsea breaks down why many CPG brands struggle to scale—and how to fix it. From building influencer strategies that actually convert to using data-backed KPIs and creating authentic brand stories, she reveals actionable insights every marketer needs. Whether you're in a startup or managing a mature brand, this episode is packed with real-world advice from someone who's been on both sides of the growth curve.