In this episode, I sit down with Michael Londo, founder of Body Balance System, who’s built a red light therapy business selling $60,000 custom-made beds to professionals across the U.S.

Michael’s not selling online to everyday consumers. He’s closing big deals, direct to chiropractors, wellness clinics, and medspas—with a U.S.-based manufacturing team behind it.

🔥 In this conversation, we covered:

🔴 How he sells ultra-high-ticket red light beds directly to wellness businesses 🔴 Why he kept production in the U.S. and how it helps with quality and speed 🔴 What he’s doing now to grow faster—including bringing on a COO 🔴 How he’s preparing for a future exit and thinking like a buyer

We also get into his personal story—how a health challenge with his daughter inspired his path—and why he believes in building products that actually help people.

This is a must-listen for product CEOs thinking about scaling high-ticket products, hiring ops talent, and planning for an eventual exit.