In this episode, we dive into the bold entrepreneurial journey of Miki Agrawal, the unconventional founder behind brands like THINX and TUSHY, and how she built a $250 million empire by challenging social norms and breaking traditional business rules.

From turning taboo topics like periods and bathroom hygiene into powerful consumer brands to using controversial marketing that sparked global conversations, Miki’s story is a masterclass in fearless innovation. We explore how she identified overlooked problems, built mission-driven companies, and used direct-to-consumer strategies to disrupt entire industries.

You’ll learn the mindset that helped her transform uncomfortable conversations into multi-million-dollar businesses, the risks she took that most founders avoid, and the key lessons entrepreneurs can apply to build bold, purpose-driven brands.

If you're interested in entrepreneurship, disruptive marketing, and building businesses that challenge the status quo, this episode is packed with insights you won’t want to miss.