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In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Roman Sharf, Founder and CEO of Luxury Bazaar. They discuss how Luxury Bazaar grew by shifting from a B2B to a B2C model during the pandemic, leveraging brand recognition and media to engage customers directly. Roman credits Standard Operating Procedures (SOPs) and robust systems, learned from his military background, for building his business from the ground up. He also emphasizes the importance of authenticity on YouTube, which helped raise the company's profile and boost sales.

In just five years, Luxury Bazaar transformed from a one-man operation into a thriving business with 20 employees, generating $33 million annually in watch sales. Today, with over 40 employees and a 25,000 sq./ft. facility, it exceeds $130 million in yearly sales. Roman's candid, no-nonsense approach has also made his YouTube channel a hit, attracting over 200,000 followers and leading to collaborations with top names in the luxury watch industry like Watch Eric and Producer Michael.
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