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Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B2B marketing and breaks down how we, as marketers, can better cater to this evolving consumer base.

In the latter part of our conversation, we navigate the tricky yet important realm of peer reviews and user-generated content. Frank helps us understand how these elements significantly influence decision-making processes and teaches us effective strategies to respond to negative feedback. He asserts how analytics can illuminate customer journeys, allowing businesses to fine-tune their marketing efforts. As we conclude, Frank shares his first-hand experience on how industry players are successfully leveraging reviews and creating engaging content to appease their millennial audience. So, tune in, and let's keep up with the dynamic world of B2B marketing together!

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