It's something everyone wants, and it makes you wonder if there's enough of it to go around. I'm talking about standing out from the crowd, or success, as we like to call it. 

If you're like me, you'll go through Instagram looking for inspiration, and you'll come across these accounts that have thousands of followers. "How the heck did they do that?" you wonder. 

After all, you have literally tried everything and nothing seems to be working. 

Here's the thing though. 

You need to stop using other people's strategies to grow your business and stand out. 

You can't stand out by doing what others are doing. 

This is why you need a mission statement, to help you define who you are helping and why you are different. 

Craft Your Own Mission Statement

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