The eCom Show by Shan

HOW MODERN BRANDS SPEND THEIR MARKETING BUDGET | Programmatic Marketing Explained | #55

Listen Later
  • നിങ്ങളുടെ ബിസിനസ്സിന് ആവശ്യമായ മാർക്കറ്റിംഗിന് സഹായം വേണോ?
  • WhatsApp us: https://link.theecomshow.com/ep55

  • JOIN OUR SHOPIFY COURSE: https://link.theecomshow.com/shopifychallenge-ep55
  • JOIN OUR WHATSAPP GROUP: https://link.theecomshow.com/mafia-ep55

  • 📍Tiara by MPS: https://link.theecomshow.com/tiarabymps

  • ----------------------------

  • 🎙️ Podcast Episode
  • Here’s what we unpack:

  • What is real performance marketing?
  • The rise of programmatic ads and data privacy rules
  • Budgeting smart for media planning
  • Funnels, ASC, Attribution & more
  • How to research audiences that convert
  • Why organic content still matters
  • The skills every modern marketer must master

  • If you’re serious about growth, this one’s unmissable.

  • ----------------------------

  • ⏱️ Timestamps
  • 0:00 – Who is Shams
  • 4:33 – Performance Marketing
  • 13:21 – Real Performance Marketing & the Perfume Business
  • 19:31 – Digital Marketing vs Performance Marketing vs Growth Marketing
  • 24:30 – How to Find Demand & the Importance of Analytics
  • 34:11 – How to Research Your Audience
  • 44:00 – Funnel Building Explained
  • 49:35 – Media Planning Strategies
  • 52:24 – What is ASC in Marketing?
  • 54:15 – Understanding Attribution Models
  • 56:50 – Budgeting for Paid Ads & Data Analysis
  • 1:07:55 – Programmatic Marketing & Media Buying
  • 1:16:24 – The Trade Desk & Data Privacy Rules
  • 1:20:30 – Is Organic Content Still Needed? + A Brief History of Advertising
  • 1:42:46 – Essential Skills Every Marketer Needs
  • 1:45:16 – Learning Exercises for Marketers
  • 1:50:52 – Final Thoughts

  • ----------------------------

  • 🎤 Guest Info
  • Guest Name → Shams Bonsai
  • D2C Scale up Consultant & CEO - Bolus Digital (www.bolusdigital.com)
  • Contact Shams: https://link.theecomshow.com/contact-shams
  • 🔗 Links:
  • https://shamsbonsai.com | https://www.instagram.com/shamsbonsai | https://www.linkedin.com/in/shams-bonsai | https://youtube.com/@ShamsBonsai

  • ----------------------------

  • 🔗 Useful Links
  • - Join Our WhatsApp Community → https://link.theecomshow.com/joinmafia
  • - Support Us → https://buymeacoffee.com/theecomshow
  • - Special Offer for Shopify → Start at ₹20/$1 per month for 3 months! https://link.theecomshow.com/shopifystore
  • - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue
  • - Instagram → https://instagram.com/theecomshow
  • - LinkedIn → https://linkedin.com/company/the-ecom-shown
  • - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam

  • ----------------------------

  • 📷🔧 Equipment We Use
  • Sony ZV-E10 - https://amzn.to/4boxj98
  • Tamron 24mm Wide-Angle Prime Lens - https://amzn.to/43mDHf7
  • Sony 50mm Full-Frame Lens - https://amzn.to/4h26hG5
  • GODOX SL60W Video Light - https://amzn.to/43nn2Iq
  • DJI Mic - https://amzn.to/3Fe4GPX
  • GODOX Lantern Softbox - https://amzn.to/4irfWal

  • ----------------------------

  • 💻 The Team
  • Naji Mehardad | Rashid M Avaran | Mohammed Nihal | Darin Mujeeb

  • ----------------------------

  • ⚠️ Disclaimer
  • The opinions and information shared in this podcast are for general information purposes only. While we do our best to provide accurate details, technology changes quickly, so we recommend you do your own research or consult with a professional for advice tailored to your needs. The eCom Show is not responsible for any actions taken based on the information provided in this video. Some links in the description may be affiliate links, which help support the channel at no extra cost to you.
  • Thank you for your support!
...more
View all episodesView all episodes
Download on the App Store
The eCom Show by ShanBy Shan Salam