The eCom Show by Shan

Influencer-ന് പൈസ കൊടുക്കുന്നതിന് മുമ്പ് ഇത് കാണൂ. Fake reach എങ്ങനെ കണ്ടുപിടിക്കാം, ശരിയായ creator-നെ എങ്ങനെ തിരഞ്ഞെടുക്കാം, deal എങ്ങനെ ഉറപ്പിക്കാം എന്ന് ഒരു creator തന്നെ പറയുന്നു.Influencer marketing Malayalam masterclass for business owners, D2C brands, restaurants.

“Building a company” isn’t the same as “building a founder.”

Most founders keep thinking like a builder long after the company needs a leader. In this episode, Ramees Ali breaks down how a founder’s role must change at every stage, using his own journey with Interval and Little Genie, from ₹8 Cr to ₹28 Cr.

You’ll see:

- Why funding is only fuel, and why treating it as success is one of the biggest mistakes young founders make.

- How moving from manager to leader broke Interval’s revenue stagnation and triggered a growth leap.

- Why avoiding hard conversations with co-founders and team members makes every problem more complex over time.

- Why Apple and Meta kept growing because they obsessed over the market and pivoted, not over their original idea.

Watch the full episode.

What Does It Take to Actually Start Your Personal Branding Journey?

Here’s Episode 6, the final episode of our Personal Branding Series, covering how to go from Zero to One and take your first real step. Through Shad’s own experiences, this episode breaks down how to pick a topic, choose your content formats, build lasting connections, and stand out so people remember you.

Tune in now for the latest episode.

“Spending more on ads” isn’t the same as “building growth.”

Most founders chase acquisition and ignore everything that happens after the customer arrives. In this episode, Ramees Ali break down what a real growth system looks like, using examples from edtech, e-commerce, SaaS and healthcare.

You can see:

- Why paid ads are rented distribution, and what happens to your leads the day you switch them off.

- How the iPhone and WhatsApp “wow moment” turns users into promoters without a single ad.

- Why skipping your Ideal Customer Profile (ICP) burns money, with restaurant software, hospital queue systems, and shirt brands as examples.

- How a company with just 3 staff tied up with 40 colleges and scaled with zero ad spend.

The full episode is live now.

What Does Content Creation Really Give You Beyond Views and Followers?

Here's Episode 5 of our Personal Branding Series, covering the personal growth that comes from creating content consistently. Through Shad's own journey as a freelancer and business owner, this episode breaks down 5 benefits of personal branding.

Tune in now for the latest episode.

നിങ്ങളുടെ ടീമിലെ ആളുകൾ ശരിക്കും "high performing" ആണോ, അതോ വെറും "busy" ആണോ? 🤔

ഇത്തവണ ഞങ്ങളുടെ Guest Ramees Ali, കുറച്ചു real founders ൻറെ (Elderly Healthcare, General Trading, Digital Marketing) കൂടെ ഇരുന്നു ഒരു open discussion നടത്തിയിട്ടുണ്ട്. Team Building, Hiring Mistakes, Talent Density എന്നിവയെ കുറിച്ച്.

ഒരു ടീം build ചെയ്യാൻ പ്ലാൻ ഉള്ളവരും, ഹയറിംഗിൽ mistakes ചെയ്യുന്നുണ്ടോ എന്ന് അറിയാൻ ആഗ്രഹിക്കുന്ന founders ഉം definitely കാണേണ്ട ഒരു Episode ആണിത്.

Watch the latest episode.

How to Turn Personal Branding into Opportunities?

Here's Episode 02 of our Personal Branding Series, covering why personal branding matters in 2026 and how you can turn it into real opportunities. Through real-life examples, this episode breaks down the "Surface Area" technique and how you can apply it.

Tune in now for the latest episode.

"We're on Google Maps" isn't the same as "we're doing it right."

We took our mics on the road across Calicut and live-audited real businesses: a restaurant, a clothing brand, a leather shop & a boutique, fixing their Google Business Profiles on the spot 🎙️

You can see:

- Duplicate Google listings silently killing businesses.

- How Google actually decides who ranks #1 on Maps.

- What AI search means for local businesses.

The full episode is live now.

How to Turn Personal Branding into Opportunities?

Here's Episode 02 of our Personal Branding Series, covering why personal branding matters in 2026 and how you can turn it into real opportunities. Through real-life examples, this episode breaks down the "Surface Area" technique and how you can apply it.

Tune in now for the latest episode.

From treating high-risk pregnancies as an Ayurvedic doctor to building India's only doctor-owned mother & baby care brand, Dr. Parvathy Sabu's journey is proof that your biggest struggle can become your strongest business.

In this episode, she opens up about her own 136kg pregnancy journey, building a home-service therapist model from scratch, training 450+ doctors, and scaling a bootstrapped D2C brand with zero funding and almost no ad spend.

Full episode is live now | Check Latest Episode