In this episode of CXO Spotlight with Neelam Sandhu, the Former Chief Marketing Officer and Chief Customer Success Officer at BlackBerry, who reveals how she helped pivot the company from smartphones to cybersecurity and software.

Neelam shares powerful insights on:

Modern marketing strategy: Balancing brand building and performance marketing

AI in marketing: Implementing responsible AI that drives innovation

Marketing leadership: How diverse marketing teams create breakthrough solutions

Tech marketing: Effective thought leadership approaches for technology companies

CMO career development: Leveraging personal branding for executive growth

Digital marketing strategy: Cutting through content saturation in today's landscape

Whether you're a CMO, marketing director, digital marketing strategist, or tech leader navigating business transformation, this episode delivers actionable marketing insights from one of tech's most innovative marketing executives. Moments to Watch Out for: 12:45 – BlackBerry’s transformation journey25:50 – Rethinking the role of the modern CMO37:00 – Diversity, innovation, and building high-performance teams44:30 – Rapid Fire: Neelam's hot takes on metrics, AI myths & more #CMOLeadership #EnterpriseTech #BrandStrategy #AIInnovation #BlackBerry #CXOSpotlight #B2BMarketing #ThoughtLeadership #DigitalTransformation Follow Chirag Khanijau - https://www.linkedin.com/in/chirag-khanijau/Follow Neelam Sandhu - https://www.linkedin.com/in/neelam-sandhu-7a93aa52/Follow CXO Spotlight: 🌐 Website: https://www.Flywheelr.com 🔗 LinkedIn: www.linkedin.com/company/flywheelr 🐦 Twitter: @TheFlywheelr 🎧 Spotify: https://open.spotify.com/show/4xVy5IPCvf68BrGaALfUMZ?si=EZTFlVbMRFSEMXBbdVrqvw 🍏 Apple:https://podcasts.apple.com/us/podcast/cxo-spotlight-growth-influence-leadership-in-b2b/id1792963542#StartupMarketing #Entrepreneurship #CXOSpotlight #Flywheelr #startup #marketingstrategy #startupmarketing #techstartup #podcasts #podcast #b2bmarketing #Personal Branding #Thought Leadership