In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alec Ploof, Head of Growth at Moment. Moment began as a mobile lens manufacturer for iPhones before evolving into a curated marketplace for creators, selling everything from camera gear to digital products. After scaling quickly with investor funding, Moment strategically downsized from 50 to 20 employees, refocusing on organic growth and their core mission of supporting creators. Alec shares how they've built a thriving ecosystem where creators aren't just customers but partners who build on top of their platform through courses, presets, content, and co-created physical products.