In this episode of Ready, Set, Paid Ads, I dive into one of the most common questions business owners face: "How much budget do you need to succeed in paid ads?"

You’ll learn how your goals, as well as target audience size, competitive landscape, and the ad platforms you want to work on (Google, Meta, TikTok, LinkedIn) can impact your ad spend budget.

The episode is filled with practical tips for businesses with varying budgets, from testing with smaller budgets to scaling with larger ones for faster optimisation. Whether you're a small business just starting with ads or a brand looking to expand, this episode provides valuable insights into setting the right budget for success.