In this episode of 7 Figure Annuity Sales, host Caleb North dives into one of the most important—and often misunderstood—aspects of growing your annuity business: lead cost. Whether you're just getting started or you're a seasoned producer, understanding what you're really paying for and how to maximize your ROI is critical to scaling your success.

➡️ In this episode, Caleb covers:

• What annuity leads actually cost—and why prices vary so widely

• The difference between cheap leads and valuable opportunities

• Common traps new agents fall into when buying leads

• How to assess the true value of a lead beyond the initial price

• Strategic tips for budgeting, tracking, and optimizing your lead spend

This episode is a must-listen if you want to stop guessing and start making informed, profitable decisions around your lead generation strategy—whether you're brand new or already deep in the game.