Doctor Frank is diagnosing and prescribing a solution to the following brand-related ailment question from Nick in Canada:

“How much do I spend on marketing? People older and wiser than me keep saying 20% should go to marketing”, but is that just 20% of revenue? What is a reasonable marketing spend for my brand?”

Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy 

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