How much can a single article earn?

Short answer:  LOTS

My niche sites have 2 strikes against them when it comes to high revenue per article.  They are:

Display ads:  The lion's share of my revenue is from display ads, which are at the bottom of the website monetization food chain.  The plus side is I can publish on any topic I want within my niche, target low competition keywords and rank for plenty without a bunch of off-site SEO shenanigans.

Low search keywords:  I intentionally target lower search volume keywords so I can rank them without link building.  This will naturally result in a fairly low revenue per article overall.

The Numbers

• Top 50 articles ad revenue over the last 30 days:  $8,048 (24% of total ad revenue / $160 per article).
• Top 10 articles ad revenue over the last 30 days: $3,361 (10% of total ad revenue / $336 per article).
• Top earning article ad revenue over the last 30 days: $485 (1.4% of total ad revenue).
• Ad revenue for the 50th highest earning article for the last 30 days:  $32.45 (talk about a quick decline within the top 50 articles).
• Page view volume range (last 30 days): 3,435 to 27,849

Observations

1. What's interesting is no single article accounts for all that big of a percentage of revenue. 

2. My best-earning article accounts for only 1.4% of total ad revenue.
In other words, my Crank n' Bank content strategy ends up with a highly dispersed revenue distribution across my entire site. 

Benefit

I like this because if I stop ranking for any single keyword, it won't have a big impact on revenue. 

That's not to say that I'm not vulnerable.  I am.  If my entire site was denigrated in search, revenue distribution is meaningless.

Why do I tell you this stuff?

Because many Fat Stacks readers ask me these questions regularly… Inquiring minds want to know.

That tells me people are curious as to how other people are doing and I suppose what’s possible.

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