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When there is a high competition or a specific keyword, can the cost of a keyword go up like more than 50 euros per click yeah absolutely I think the most expensive click I've ever had was about $480 so that was for an attorney in the no win no fee niche so yeah for sure, especially for plumbers, locksmiths and services like those or keywords like those are usually in three-digit numbers so 50 euros is yeah absolutely it's not a lot in Google terms.