Rise and Shine: Your Daily Dose Of Business Tech Inspiration

How Much Information Should You Collect for Lead Generation? (2025/523)


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When it comes to lead generation, more isn’t always better. Asking for too much information upfront can scare prospects away — but asking too little might leave you with weak or unusable leads.


In this episode, Charly explains how to strike the right balance.


✅ You’ll learn:


The ideal number of fields for a high-converting lead form


What information is essential vs. nice to have


How to qualify leads without overwhelming them


When it’s better to collect more data later in the funnel


If your forms aren't converting or your leads aren't engaging, you might be asking for the wrong things. Tune in to learn how to streamline your forms and boost your results.


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Rise and Shine: Your Daily Dose Of Business Tech InspirationBy Ask Charly Leetham