How many of you hate advertising? You fast forward through the television commercials, turn past the ads in your magazine and avoid salespeople like the plague. You don’t like seeing it and you don’t like doing it, even for your own business. But you have to, it’s the way of business. People need to know what you offer. But how much advertising is too much? How do you find the balance that informs but doesn’t drive away? Tune in now to find out!