In this episode of Insurance Untangled, Ben Tuinei is joined by Naren Arulrajah, CEO of Ekwa Marketing, to answer a key question: How much should a dental practice really spend on marketing? They discuss why 5% of revenue is a common benchmark, how some practices succeed with less than 1%, and why SEO provides a 5x cost advantage over paid ads. You'll also learn the importance of tracking key metrics, optimizing every step of the patient journey, and aligning your marketing efforts with your practice goals. If you're ready to make your marketing dollars work better don't miss this conversation.