How much should you REALLY pay a marketing agency? In this video, Mauricio Cardinal breaks down the real costs of digital marketing for contractors, including SEO pricing, Google Ads management fees, website costs, and full-service marketing packages — so you can avoid overpaying or getting burned.

We cover the typical price ranges for SEO ($2K–$10K/month), PPC management ($500–$1,500 + % of ad spend), and contractor websites ($2K–$20K), plus what deliverables you should actually expect from a professional marketing agency. You’ll also learn the pros and cons of common pricing models like monthly retainers, hourly consulting, performance-based agreements, and hybrid models.

The video explains realistic ROI timelines for SEO vs PPC, what kind of return contractors should expect, and why combining paid ads with SEO often delivers the strongest long-term growth.

Most importantly, we break down the biggest mistakes contractors make when hiring marketing agencies — choosing based on price alone, believing unrealistic guarantees, ignoring industry experience, and working with agencies that lack transparency or ROI tracking.

Perfect for roofers, HVAC companies, plumbers, electricians, and home service contractors evaluating marketing agencies or trying to scale lead generation profitably.

Topics covered:

• Marketing agency pricing explained

• SEO & Google Ads costs for contractors

• Website pricing for local businesses

• ROI benchmarks for digital marketing

• How to choose the right marketing agency

📌 If your service is urgent (roof leaks, burst pipes, no AC)… Google and LSA will feed your crew.

📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

🎯 Want a marketing system built specifically for your trade that actually gets results?

👉 Book a Free Demo Call: www.contractormarketingpros.net/calendar

We help contractors get found online, generate quality leads, and dominate their local markets.

Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥